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One of the first things Esposito put together for the game as a sort of proof of concept was a retro TV commercial for the fictional toy, complete with cheesy theme song and VHS audio and video degradation. While Waygetter clearly spent little effort on pre-release hype, that's not to say the team completely ignored marketing. "Since that's how we got the idea to make a horror game, we wanted it to be out when kids are home for Christmas break, they're hanging out and bored, maybe they're just looking online for stuff and haven't gone back to school yet." "It was really important to us to have it be around Christmas, but also to be available to our audience when they might be sitting around with their friends and have nothing to do," Esposito said. Playing through Silent Hill 2 and SOMA in that sort of environment got Esposito interested in making a game like Tattletail in the first place, and he was hoping others would experience it in similar circumstances. And it wasn't until last year I found that playing horror games with a group of friends was incredibly fun, like, that was my favorite group gaming experience." I was always way too scared to play them. Unfortunately, a rogue Mama Tattletail is on the hunt for her baby, so players will need to keep the chatty toy quiet by meeting all its demands, lest its noisy protests draw the attention of Mama.īeyond just having a game set at Christmas launch around Christmas, Esposito said the release window made sense given the game's inspiration. Tattletail is set during the holiday season of 1998, and casts players as eager children discovering the talking electronic pet under the Christmas tree a bit early.